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Three product tablets are tucked behind a peel-off label inside a recessed compartment in the bottle's body. Once home, consumers simply add tap water and a single tablet to the 32-oz spray bottle to produce the solution—either glass cleaner, all-purpose cleaner or fabric deodorizer. Wonder Tablitz lists multiple advantages for retailers and consumers: The product supports retailer sustainability objectives; it costs up to 50 percent less than comparable cleaners; it eliminates large refill bottles; and it reduces the use of plastic bottles by two thirds or more. Because each Wonder Tablitz unit represents three 32-oz bottles, fewer corrugated boxes are required, and shipping costs are reduced. The result is fewer carbon dioxide emissions and less landfill waste. On the converting plus side: Refill tablets are available, sold in fifth-panel, paperboard folding cartons that are either die-cut for pegboard display or grouped 10 to a colorful, point-of-purchase display box.
Converting Magazine editorial piece. Editor in Chief Mark Spaulding. 11/05/2007. | ||
Wonder Tablitz, a new brand of household cleaners that uses patented effervescent tablets and refillable spray bottles, aims to meet packaging sustainability and environmental goals on several levels. The product is shipping to retailers nationwide this month.